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Project Cores: Communication and Marketing Core
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The Communication, Marketing, Dissemination Core (CMD) was established within the Southern Center for Communication, Health and Poverty (i.e., the Center) to keep target audience needs at the forefront and use multiple communication approaches to reach audiences and stakeholders. We focus on internal communication within the Center’s working groups, other cores, projects, and external communication and contact with constituents.

Communication, marketing and dissemination functions are driven by evidence based on the Centers three studies–Genetics study, Youth and Smoking study, and Multiple Risk Factors pilot study - and other critical functions that support the Center. The CMD assists in the translation, communcoreteamcication and adaptation of key findings, the adoption of professional marketing techniques, and engagement of southern media. In particular, CMD support the efforts of the Center by providing an internal communication mechanism for project members, an identity and brand for the Center, communication with external groups and consultation with the investigators on creative and testing material, and publication strategies.

The Center’s Specific aims include the following:

Center Aims

  1. Communication with stakeholders and opinion leaders through symposia, publications, personal contact, and a range of media;
  2. Communication and engagement with target audiences
  3. Engagement of media, media advocacy, and media literacy with youth in the South;
  4. Appropriation of commercial marketing techniques to apply to communities and individual health practices;
  5. Translation and dissemination of research findings to communities and agencies in the south;
  6. Engagement of risk communicators to develop skills in the use of marketing strategies to change behavior; and
  7. Sharing lessons learned and relevant findings with other CDC sponsored Centers for Excellence.

     


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