Purpose of Core
The Administrative Core serves as the central organizational
unit of the Center and facilitates collaboration with
the Center’s research partners at ORC Macro,
Morehouse School of Medicine, and the University of
Alabama. The Core has highly qualified leadership and
support staff, and a clear plan for working with Center
projects and other Cores to guide, support and evaluate
their research activities.
The Administrative Core is responsible for providing
the Center with: (1) scientific leadership, (2) research
oversight, and (3) administrative and budgetary support
Figure 1 shows the leadership and decision making
structure of the Center. Core director and Center P.I.
Dr. Freimuth works with the Scientific Leadership Committee
- Set research priorities, and
- Evaluate all research activities of the Center.
Two external groups provide input to this committee
to help facilitate its discussion and decisions:
- The National Research Advisory Board represents
the larger scientific community in
- health communication
- tobacco studies
- The Lay/Community Steering Committee represents
the interests and concerns of the state of
Georgia served by the Center’s research.
The second domain of organizational functioning in
the Center is research oversight and evaluation. Under
the Administrative Core, the project manager coordinates
research activities of the Center Projects and Cores,
assures consistency and timeliness in documentation
of these activities, provides project management support
where necessary, and facilitates communication between
and among Projects and Cores.
Administrative and Budgetary Support Services
The third area of organizational functioning in the
Administrative Core is the administrative and budgetary
support services. Support services include:
- Budget planning tracking and management
- Liaison between Center and CDC, partner institutions
and other research organizations
Administrative support services
The goals of the Core are organized around its three
The Core’s scientific leadership responsibility
consists of three tasks:
- Establishing, reviewing and adapting, as needed,
the Center’s research priorities.
- Identifying new opportunities for research on health
communication and health marketing to low-income
- Assuring the Center’s responsiveness to the
concerns of the Lay/community Steering Committee
concerning health communication and health marketing
The Core’s research oversight responsibility
consists of four tasks:
- Establishing and maintaining a master calendar
of the Center’s research activities and deadlines.
- Maintaining records of the agendas and minutes
of meetings of the projects, cores and advisory boards.
- Coordinating with the Projects and Cores to maximize
performance of research.
- Maintaining the contact list for the Center’s
The Core’s administrative and budgetary support
responsibility consists of four tasks:
- Administering and overseeing all aspects of
planning, tracking and managing the budget for the
- Providing administrative support services for personnel,
travel, meeting planning and computing.
- Serving as primary liaison between the Center,
the University of Georgia, CDC, and research partners.
- Establishing and maintaining a system of routine
Center-wide communication and a web site for the