Dr. Doryn Chervin ( Co-P.I., Multiple Risks Study and Co-Director, Communication and Marketing Core)
Doryn Davis Chervin, Dr.P.H., ORC Macro vice president, directs CDC health communication and program evaluation tasks, multi-site evaluations, and the health communication evaluation practice area. For over 25 years, she has developed, managed, and evaluated public health programs, policy, and research for Federal, State, national, and community-based organizations (CBOs). Dr. Chervin has conducted community health intervention and health communication evaluations with diverse audiences at every life stage, in most settings, and across health content areas. Her work over the past two decades has focused on eliminating health disparities through community, communication, or policy interventions. She guides a staff of technical directors, methodologists, research associates, and other support staff to provide theoretically sound, evidence-based evaluation services. Dr. Chervin has been responsible for $14.1 million dollars of work, 35 task orders, and projects with almost all CDC Centers. Through her experiences managing IDIQ contracts, she is adept at resolving the conflicts that can arise at the task order, agency, and contract levels.
Dr. Celeste Condit (P.I., Genetic Predispositions to Disease)
Dr. Condit’s research centers on rhetorical understandings of the impact of genetic technologies and human reproduction. She is the author or editor of six books, the most recent being The Meanings of the Gene: Public Debates about Human Heredity (1999). In addition, she has published more than 100 articles and chapters in leading journals and books in several disciplines, including the fields of rhetoric, communication, science, medicine, genetics, and women’s studies. Dr. Condit also co-edited Critical Studies in Media Communication and Women’s Studies in Communication.
Furthermore, Dr. Condit has been the recipient of numerous high honors and top teaching and scholarship awards, as well as frequently was the principal investigator of large grants from, for instance, the University of Georgia, and the Centers for Disease Control and Prevention. Dr. Condit works from a critical-qualitative perspective influenced by the tradition of rhetorical criticism.
Dr. Dean Krugman (P.I., Communication and Marketing Core)
Dr. Krugman is a Professor in the Grady College of Journalism and Mass Communication, University of Georgia. His expertise includes health communication, health warnings and advertising/marketing communication. Dr. Krugman’s work in this area has been published in such journals as the Journal of Public Policy & Marketing, Journal of The American Medical Association, Tobacco Control, Journal of Advertising Research, Journal of Health Communication, and the Journal of Advertising. In March, 2002, he was given the “Outstanding Contribution to Research Award,” by the American Academy of Advertising designed to honor an individual who has made a substantial contribution to the discipline of advertising through a systematic and sustained program of published research. He is the recipient of a research award from the Society of Teachers of Family Medicine for an article on adolescents and warnings in cigarette advertising.
Dr. Krugman has worked with US Justice Department, National Association of Attorneys General and several states regarding the influence of cigarette advertising/marketing communication on adolescents and adults, the effectiveness of anti-smoking strategies and the effectiveness of cigarette warnings. His work has been funded by the American Cancer Society, the National Institutes of Health, National Association of Broadcasters and The James Cox Center for Media Management. Dr. Krugman is a senior co-author of Advertising: Its Role in Modern Marketing.
Dr. Jennifer Monahan. (P.I., Smoking Study)
Dr. Monahan is an Associate Professor of Speech Communication at the University of Georgia where she is also a Fellow of the Institute of Behavioral Research and a Fellow of the Behavioral Health Science Institute. Her research examines message reception specifically focusing on addiction. For example, for the Southern Center for Communication, Health and Poverty her project examines how adolescents process public service messages about smoking. Dr. Monahan’s work also examines how alcohol consumption affects both message production and message reception within dyadic communication interactions.
Dr. Jeff Springston (P.I., Research Methods and Biostatistics Core)
Dr. Springston is Associate Dean for Research and Graduate Studies in the Grady College of Journalism and Mass Communication. He is widely published in cancer screening and communication in health institutions. He has been a lead or co-lead investigator on three NIH and two state and regional foundation funded projects. Dr. Springston's research areas of expertise are in public relations, health promotion and organizational communication. Within these areas, Dr. Springston uses a multitude of methodologies, both quantitative and qualitative. He has expertise with experimental, quasi-experimental, survey, content analysis, focus groups, in-depth interview, and descriptive statistic research.
Dr. Donald L. Rubin (P.I., Workforce Development Core)
The Public Health Workforce Development Core of the Center is led by Dr. Don Rubin, Professor in the Departments of Speech Communication and Language and Literacy Education and the Program in Linguistics. Rubin has more than two decades of experience teaching intercultural communication, including cultural competence in health communication. He has conducted professional development workshops for public health nurses on dissemination of innovations in cultures and served as invited panelist for intercultural counselors on issues of providers’ ethnic/racial identity. Rubin has also developed capacity at learning outcomes assessment, a type of program evaluation paradigm that seeks competence-based information beyond just participants’ post-test attitudes.
He has published in such journals as Health Communication, International Journal of Intercultural Relations, Research in the Teaching of English, and Journal of Communication, and is past editor of Communication Education. His research interests encompass such areas as health promotion messages (e.g., impact of social cognitive development), audience adaptation in language (e.g., tobacco industry strategies), intercultural contact (e.g., outcomes of studying abroad), and instructional discourse (e.g., classroom interaction).