The Southern Center For Communication, Health & Poverty
CONTACT US | SITE MAP
 
Home
About Us
People
Research Projects
Public Health Workforce
Resources
News
What we are Learning...
From focus groups, we are learning that many teens say they smoke to reduce stress or smoke when they feel bad.  However, after reviewing 500 anti-smoking Public Service Announcements (PSAs) created specifically for teens, we found that these messages did not address stress reduction or smoking to relieve bad feelings.  These observations suggest that when creating anti-smoking PSAs for low-income adolescents in the South, issues such as smoking for stress reduction and smoking to relieve bad feelings should be incorporated into anti-smoking PSAs.

These observations came from two phases of the Youth and Smoking study.  In Phase I, focus groups were conducted to understand how teens made decisions about smoking.  In Phase II, the 500 PSAs were qualitatively analyzed for content and style.  Both projects are part of the larger Youth and Smoking study intended to understand how low-income adolescents in the South make decisions regarding smoking behavior and how they perceive anti-smoking PSAs.  Click here for more information concerning the Youth and Smoking study.

News Spotlight

Video Series - View our online series of videos in the form of webcasts and podcasts.

New Powerpoint -- Lessons Learned at a CDC-Sponsored Center for Excellence
in Health Marketing and Communication

Read the latest Southern Center information in this powerpoint presentation. Some of the highlights include lessons learned from the Message Bundling, Multiple Risks, and Young Teen’s Processing of Anti-Smoking Messages studies.

Presented at the National Public Health Consortium on October 9, 2008 by Vicki S. Freimuth, Karen W. King, and Don Rubin.

 

CONTACT US | UNIVERSITY OF GEORGIA | SITE MAP

Copyright © 2007 University of Georgia SCCHP. All rights reserved.